The Performance of Subscription-Based Option Recommendations

Retail options trading volume has increased significantly, attracting growing attention from both market practitioners and academics. We have previously discussed how retail options trading is changing volatility dynamics.

Along the same line, Reference [1] studies this issue but focuses on a small subset of retail options traders. Specifically, the authors examine paid Discord option-trading services, including their performance, publishers' behavior and incentives, and market impact.

To this end, they utilize 10,793 option recommendations from 15 paid Discord servers, covering March 2020–December 2025, matched to OPRA option quotes and trades. The authors also construct a Speculative Index combining leverage, low option premiums, short maturity, small underlying market capitalization, and low underlying stock prices. They pointed out,

Discord option callouts are concentrated in highly speculative contracts, and retail traders respond strongly and quickly to these recommendations. Retail buying begins within seconds of publication and reverses following subsequent trim and exit messages, indicating that subscribers closely follow both entry and trade-management guidance. Although option prices initially rise following callouts, these gains are short-lived. After accounting for realistic execution timing and transaction costs, subscriber returns are significantly negative under economically plausible trading strategies. Under our dynamic 60-minute exit strategy, estimated realized losses from abnormal retail trading in the first five minutes after callouts are approximately $58 million.

The cross-sectional results point to an engagement-performance tradeoff. More speculative recommendations and recommendations with wider bid-ask spreads attract substantially greater retail participation, yet both are associated with weaker realized subscriber returns. Moreover, these patterns extend beyond individual recommendations. Servers on Discord exhibit persistent recommendation styles, and those that consistently feature more speculative or higher-spread contracts attract stronger subscriber engagement but deliver poorer realized investment outcomes.

In short, the paper finds strong evidence that paid Discord option alerts move retail order flow and temporarily move option prices, but ordinary followers generally lose money after realistic execution costs.

Another interesting finding of the paper is the engagement-performance tradeoff: that is, the recommendations attracting the strongest subscriber response systematically produce the weakest realized subscriber outcomes.

Let us know what you think in the comments below or in the discussion forum.

References

[1] Green, T. C., Jame, R., Oliphant, P., & Roseman, B. S. (2026), Speculation by Subscription: Finfluencers and Retail Option Trading, July 2026.

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